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KDG Slack

A paid intelligence community built around real-time information.

Useful information, delivered in time

I co-founded KDG as a paid reselling intelligence community. I built monitors tracking thousands of sites, including the Shopify ecosystem, plus Slack alerts and Chrome extensions for subscribers.

Building the community around it

I led a team of 15–20 across engineering, moderation, and operations, directing developers and community administrators. I also built a personal audience of more than 20,000 followers across Twitter and Instagram.

A sustainable membership business

The community reached over 600 paying members at $50 per month, with churn below 5%. The software and the service around it were both part of what members paid for.

Showing up for the community

My partner and I brought KDG Slack to sneaker conventions, meeting members at our booth, introducing the community to new people, and running events. That in-person work went alongside the monitoring tools and information service we built online.

Daniel Bullock and his partner at the KDG Slack convention booth
Meeting members and introducing KDG Slack at a sneaker convention.

Working on a related problem?

I’m available for applied AI, automation, and custom software work.

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Customer posts from this project

Original posts about KDG Slack, from the period when this product was active.